When I meet businesses for a consultation I'm always happy to answer questions that they have about their website. One of the most common questions people ask me is, "do testimonials actually work"? Looking at the question behind the question it is obvious that testimonials are not working for them. Fortunately testimonials do work [...]
Orange Marketing Ideas
What is your competitive advantage? Well we focus on providing a good service. If I ask your competitor down the street if they provide a good service what will he/she say? Probably they will also say they provide a good service too. Most companies when prompted about what makes them unique struggle to give an [...]
Yesterday I was meeting with an associate of mine that does coaching for small businesses. We were having a discussion about marketing and I was showing him our new presentation on the 6 Essential factors necessary to generate leads on a website. 1. Visual Designs 2. Simplicity 3. Customer Profiling 4. Informative Content 5. Trust [...]
I had the pleasure of sharing the stage in February with Donna Messer at the Seneca College Business Program Networking Event. The event was designed to help educate business students during International Networking Week on how to properly network and the true value of networking. I was asked to share my story of how building [...]

