When I meet businesses for a consultation I'm always happy to answer questions that they have about their website. One of the most common questions people ask me is, "do testimonials actually work"? Looking at the question behind the question it is obvious that testimonials are not working for them. Fortunately testimonials do work [...]
Oranges
Many people find it very frustrating how unreliable people are today. We live in a fast paced world with lot’s of potential for things to go wrong, but that is no excuse to not be reliable. Being reliable means to do what you said you were going to do in the time you said you [...]
Last week I had a very interesting business meeting. I met with a potential supplier because they called me on the phone and showed genuine interest in doing business with me. The hook was that he believed he could save me money. Like most people I’m always interested in saving money. Our meeting went [...]
On Tuesday April 24th 2012 I had the pleasure of attending a full day seminar with sales training legend Brian Tracy. Brian spent the day teaching over 400 people the art of selling in the 21st century. The day was jam packed with excellent sales advice from one of the world’s best speakers. Brian [...]
Running a web design and marketing company puts me in front of a lot of business owners. I typically will meet with 10 new businesses each week to learn more about what they do. If you add that up over the last 8 years I’ve been working, even excluding holidays and vacations, that adds up [...]
Sometimes we get so caught up with doing great things, and try so hard to stand out that we forget the basics. Instead of always worrying about what's next, we can all benefit from focusing on the little things that make people's lives better. We underestimate the power that simple things have when they are [...]
Matt Cutts is software engineer who has been working for Google since January 2000. He showed his orange side by blogging as an aside to his job at Google creating a large following of people who were interested what he was saying. His blog has won several web awards including the best SEO blog of [...]
What is your competitive advantage? Well we focus on providing a good service. If I ask your competitor down the street if they provide a good service what will he/she say? Probably they will also say they provide a good service too. Most companies when prompted about what makes them unique struggle to give an [...]
Yesterday I was meeting with an associate of mine that does coaching for small businesses. We were having a discussion about marketing and I was showing him our new presentation on the 6 Essential factors necessary to generate leads on a website. 1. Visual Designs 2. Simplicity 3. Customer Profiling 4. Informative Content 5. Trust [...]
Colour is one of the many things that makes our world so beautiful. It creates variety in what we see and allows us to quickly recognize things that are different. Not only can we create rapid recognition through colour, colours also produce emotion and feelings. These feelings help us associate meaning to the thing that we are looking at. In Western [...]

