Ever since it's entrance into the realm of marketing there has been a shadow over the head of social media. The big question that everyone keeps asking is – where is the ROI. Every good marketer understands that marketing is not an expense; instead it should be an investment in growing a company’s sales. The challenge with [...]
Archive for September, 2011
We have all been on a website looking for a piece of information or trying to perform an action only to find ourselves getting more frustrated with the company that is seemingly trying to prevent us from buying or using their service. When this happens to you what do you typically do? Probably leave the [...]

